Industries
29 trades, each with its own first move
SHAI is the same roster everywhere. What changes per trade is which agents matter first, which tools are worth connecting, and which numbers you should be reading on a Monday morning.
A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.
Listings, tours and follow-up all land at once, and the follow-up is what slips.
Turnovers, messages and pricing move daily; the listing itself never gets rewritten.
Tee sheets, events and memberships are three calendars and one inbox.
The chair is full and the marketing stops the moment it is.
High-ticket consults need fast, careful follow-up — and careful language.
Trials convert on the second touch, and the second touch is the one nobody makes.
Every job is booked by phone, and every missed call is the job.
Bids, change orders and photos live in a truck, not in a system.
Quoting takes the evening that could have been spent quoting more.
A long sales cycle needs a long memory, and spreadsheets do not have one.
Rebooking is the whole business and it happens by hand.
Enquiries arrive by DM at midnight and go cold by morning.
Reviews, reservations and specials are three jobs for the person already cooking.
Seasonal demand and year-round chasing of documents.
Recalls and unscheduled treatment are revenue sitting in the chart.
Plans of care need reminders nobody has time to send.
Rebooking and retail both depend on a message after the appointment.
Bookings, releases and an audience that only exists where you post.
Intro offers convert on follow-up, and class time is all the time there is.
Storm weeks are feast, the rest is chasing, and the chasing is unstaffed.
Consult-to-surgery is a long, careful, compliant conversation.
Inventory, leads and merchandising change every single day.
Utilisation and local search are the whole margin.
The pipeline is long and the follow-up is the product.
Intake decides the case load, and intake is a phone nobody answers at 7pm.
Routing, quoting and rebooking between jobs, from a phone.
Regulars are made by content and loyalty, both of which take evenings.
Events fill the room, and promoting them is a second job.
Rate moves, referral partners and a pipeline that needs touching weekly.
29 of these have a page of their own — the recommended team, the tasks that will run, the tools to connect, the numbers to read and the first-week wins, every line of it from that trade's own playbook. A trade with no playbook is listed and not linked, because an empty page is worse than an honest index.