SHAI for Mortgage loan officers
Rate moves, referral partners and a pipeline that needs touching weekly.
How this business runs
Rate moves, referral partners and a pipeline that needs touching weekly. The realtor relationship that produced four loans last year produced them because somebody stayed in front of it, and the pre-approval from six weeks ago is still shopping.
The recommended team
8 agents from the roster, in the order this trade needs them.
/ghl-pipeline/ghl-calendar/ghl-email/lead-list-builder/email-outreach/social-engagement/forecasting/sales-call-grader
The tasks that will run
Touch the pipeline every week
every weekday at 7amA pre-approval from six weeks ago is still shopping, and silence is the reason it shops.
/ghl-pipeline · runs the agent · delivered to dashboard
Stay in front of the referral partners
every Tuesday at 9amThe partner who sent four loans last year sent them because somebody stayed in front of them.
/email-outreach · runs the agent · delivered to dashboard
Answer a new enquiry the same hour
every hour on weekdays between 8am and 6pmRate shoppers talk to three officers in a day.
/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard
Read the pipeline against the target
on the 1st of each month at 9amVolume is decided six weeks before it shows up, and that is enough warning to act.
/forecasting · runs the agent · delivered to dashboard
Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.
The tools to connect
Go High Level (GHL)
GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.
LinkedIn official API
LinkedIn is where the realtor and referral network actually is.
Google Calendar
Google Calendar is what SHAI writes to when the booking does not live in the CRM.
Each one is your own account, connected once. Every tool carries its price and the exact steps.
The first week
- Connect the CRM and let SHAI list every pre-approval older than 30 days with no contact.
- Turn on the weekly pipeline touch with every draft held for your review - this is a disclosure-heavy trade.
- Have it build the referral-partner list and draft the first month of contact.
What to read on a Monday
- Pre-approval to application rate — Where a pipeline either converts or quietly ages out.
- Referral partners producing this quarter — The number that actually predicts next quarter's volume.
- Application-to-funded ratio — Process drop-off, which is invisible until measured.
- Response time on a new enquiry — Rate shoppers talk to three officers in a day.
What SHAI will not do in this trade
- Nothing SHAI writes is mortgage or lending advice. Every draft is a draft: a licensed loan originator reviews and signs it before it reaches a client, and the skill's own disclaimer stays on it.
- Advertising rates, payments or terms triggers Regulation Z's full disclosure requirements, and the MAP Rule forbids misleading statements about rates, terms or the likelihood of approval. No rate goes in any message without the APR and the terms that legally accompany it, and your NMLS ID appears where the rules require it.
- RESPA section 8 forbids paying for referrals - nothing SHAI drafts offers a partner anything of value in exchange for business.
- Equal Credit Opportunity Act and fair-lending rules apply to targeting and to copy, and housing-related ads run in Meta's Special Ad Category.
- Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
- TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
- Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.
A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.