# SHAI — Meta Ads

> Meta's official API for creating and managing Meta/Instagram ad campaigns (/act_<id>/campaigns, /adsets, /ads) -- distinct scope from the Meta Graph API row (organic DMs/engagement).

Canonical page: /integrations/meta-ads

## How SHAI connects to it
SHAI talks to it directly, with the key you paste. It is one of the tools SHAI has written up — what it costs, why it matters, what breaks without it — as `meta-marketing-api` in the tool guide.

## What it needs
a key you paste, in Setup or on /connections.

## Where that was read
docs/tools/tools.json (meta-marketing-api), verified 2026-09-16.

Connect it: /connections?tool=meta-ads